About
I’m Aditi Joshi: creative strategist, chai-dependent human, and unapologetic foodie.
.experience
1.5-2 years
.location
New York City (EST)
.freelance
Available
.hello
My creations come from a place of honesty. I design to make space for people’s stories, to bring softness into systems, and to remind us that creativity can still feel human. If my work feels like a moment of understanding to anyone, then it found its purpose.
.my story
My story begins in Vadodara, Gujarat, a place filled with family, festivals, and a culture where emotion isn’t hidden but celebrated. Years later, moving 7,800 miles to New York City taught me something completely different: how to rebuild a life from the ground up. That shift from familiarity to reinvention shaped how I design, how I lead, and how I connect with people.
I’ve always believed design should feel something. Maybe it comes from my parents, or maybe it’s simply who I’ve always been—someone who notices the small, quiet moments others pass by and turns them into meaningful creative work. When I was younger, I wanted to be a doctor, not for the lab coat but for the chance to help and comfort people when they needed it most. I may not have taken the medical route, but that instinct never left. Today, it shows up through designing experiences that care, campaigns that support, and creative work that helps people feel understood.
.what I bring to the table
I think like a strategist, but design like a storyteller.
I’m a leader who makes teams feel grounded and supported.
I move fast, learn fast, and adapt even faster.
I create work that cares.
I specialize in emotionally intelligent design.
When I’m not designing, you’ll probably find me:
cooking comfort food for the people I love
photographing light, trees, and small quiet moments
walking alone, headphones in, scripting future ideas in my head
calling my family back home and updating them on everything